What did I do?
Managed an eCommerce Website (contract based)
- Manage all online activity about traffic acquisition, sales, conversion and a/b testing and reporting
- Develop and implement an eCommerce strategy to improve website performance
- Work with developers to improve website speed
- Work with the marketing team or manage digital marketers to improve quality and traffic acquisition
- Re-Platforming website to new CMS, making website mobile capable
- Research market to discover new trends and technologies to improve website performance
- Analyse various data to deliver data-driven strategies to achieve top performance and achieve kpis
- Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
- Develop the content calendar and oversee website uploads and landing pages development
- Report on performance